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Research papers

Radio research for the 21st century

This paper describes the testing and implementation of the new RAJAR audience research contract in the United Kingdom.

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Peter Jenkins, Lynne Robinson, Tony Twyman, Tony Wearn
Company: British Broadcasting Corporation (BBC)
June 15, 1999
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Citation

Jenkins, Robinson, Twyman and Wearn (1999a, June 15). Radio research for the 21st century. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/radio-research-for-the-21st-century